After a fair few years, I’ve finally made peace with my name—this precious gemstone that identifies me, yet sometimes overwhelms me with its sparkle. Personally, I’d rather fly under the radar. From my name, I’ll keep the colour: I adore green, in my clothes, in my eyes, and that natural green that gives me such a boost of energy.
I’m here because I’m fascinated by communicating a brand’s value through words: expressing and conveying all the good each one has to offer. I write and communicate out of passion, vocation, and because I’m convinced it’s a way to help others.
And I ask questions… lots of them! Journalism is in my DNA; there’s no hiding it.
Have you followed José Martí’s advice about planting a tree, having a child, and writing a book? (I told you I ask a lot of questions). I have… well, almost.
- I’ve planted a tree and quite a few plants.
- I took the plunge into a big family; I have three children.
- I haven’t written a book (yet), but I have written a blog and countless posts.
I value kindness, commitment, loyalty, and bike rides. I also find great joy in tending to my plants (the ones I planted!), practising yoga, and browsing-searching-reading-inspiring… on the internet.
Nothing would be the same without family time and moments with lifelong friends. Pure vitamins.
I am Esmeralda, and I live in a state of constant learning.
I am here to help brands connect with their customers through words. It’s the best way I’ve found to grow personally and professionally, while helping others grow too.
And to start shining, even if only a little.
“We have two lives; the second begins when we realise we only have one.” — CONFUCIUS
SEO Copywriting Consultant at Súmate since 2023.