Inbound marketing agency

Inbound marketing is a non-intrusive online marketing strategy that, when combined with various practices, seeks to attract customers to your website in a natural, organic way.

The starting point is the production and distribution of quality content, which in turn generates leads that undergo a qualification process that first encourages them to convert into customers and later to become promoters of your business.

what inbound marketing service are you interested in?

What can you achieve through inbound marketing?

According to a study by the Massachusetts Institute of Technology (MIT), incorporating inbound marketing into a company’s online strategy triples the business’s web traffic volume within a year and increases the generation of leads sixfold in the same time period. A significant increase in sales is noticeable within just seven months.
At the same time, the development of inbound marketing improves other aspects of your business:

  • It aligns marketing and sales goals so that each area targets its efforts in order to achieve parallel objectives.
  • It contributes to the improvement process of your products and services as a result of the feedback users leave in response to your brand’s messaging, and which is systematically collected with the help of powerful online marketing tools.
  • It fuels coverage of your brand’s image and online reputation.
  • It helps with your company’s positioning as an opinion leader in your sector or area of expertise.

What can you achieve through inbound marketing?
What makes Súmate’s work method different?

What makes Súmate’s work method different?

Designing and implementing an inbound marketing campaign is a complex task that we at Súmate carefully develop with your brand’s objectives in mind. Our work method consists of the following steps:
1. Strategy design: Together we come to an agreement with you on what we hope to achieve jointly, in what way and within what time frame, as well as what actions need to be implemented within what budget. All these aspects are set in writing in a document that will serve as a guide in later stages.
2. Creation of the buyers’ personas: We help you define profiles for the semi fictional ideal customers that will serve as the campaign’s target audience.
3. Content production or collection: We create or gather the content you provide us, and establish its distribution order and schedule.
4. Creation of campaign elements: We create all the elements necessary to set up a proper inbound marketing campaign (landing pages, e-mails, call-to-action-buttons, etc.)
5. Distribution: We publish on the internet and provide visibility to the content through social media actions focused on those population segments that hold a special interest for us.
6. Development of lead nurturing practices: We nurture a targeted, personal and non-intrusive contact with our captured leads in order to enable their qualification as potential customers.
7. Result measurements in two ways: Firstly on a daily basis, focusing on improving any detail that could positively impact our results, and secondly, at the end of the campaign to see what worked and what areas need greater attention in the future.
8. Campaign reports: We hand you a full account of all the actions that have been undertaken, and provide you with the gathered leads, conveniently organised according to the criteria you deem most important.

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