Internet advertising

Profitability and efficiency in the management of your ads

Online advertising encompasses all the possibilities of internet advertising including the creation of works – in every format, be it text, image, video etc. – and its paid distribution across predetermined channels in order to have an impact on a specific target audience.

Here’s an example of online advertising: appearing on Google when someone looks for your products or services, or promoting your products to potential customers through ads on Facebook, among other approaches.

According to data collected by the Interactive Advertising Bureau Spain (IAB Spain), investment in internet advertising increased by 21% in 2015 compared to the previous year, reaching 1.289 million euros. Moreover, it is worth noting that online ad spending on mobile phone channels increased by a staggering 82%.

What can you achieve with online advertising?

What can you achieve with online advertising?
Thanks to the numerous benefits that it brings, online advertising is practically a must-do in this day and age if you want to avoid being left behind by your competition in the digital realm. This is the case because digital advertising allows you to:

  1. Come closer to your audience when launching your brand, allowing you to gain visibility so that it can get to know you.
  1. Speed up the achievement of your results on the internet, must faster than if you focused solely on organic communications tactics.
  1. Cultivate your brand’s recognition, ensuring that it stays at the top of users’ minds.
  1. Persuade internet users to make online purchases by integrating your products’ presence naturally to their browsing activity.
  1. Increase sales on your online store.

What can you achieve with online advertising?
Does your brand need online advertising?

Does your brand need online advertising?

Including online advertising as part of your digital marketing strategy is especially useful if:

  • You would like to increase your turnover, especially within the digital realm.
  • You would like to position your brand well within sponsored search results for specific keywords and in a short time.
  • You intend to complement your SEO tactics, not only when putting them into operation but also further down the line, while maintaining your organic positioning.
  • You would like to reach a large audience or focus on very specific segments of the audience.
  • You are starting your business and you would like to make yourself known in an economic way that is less costly than traditional advertisements.
  • You would like to strengthen the image of your brand as a large company.
  • When your sales are seasonal, online advertising allows you to modulate your advertising budget, especially during the times of the year when you have to give it your all.
  • You would like to find a niche market for products that have not worked well through other sales channels.

How we do it at Súmate: Our work method

At Súmate, we work on our online advertising campaigns using a simple methodology adapted to you:

  1. Initial audit and set up. We analyse both your business and your competition, then we complete the first tasks to lay the foundation for our partnership.
  1. Restructuring or the creation of your advertising account, adapting it to your online marketing strategy goals and planning the launch and duration of each of your campaigns according to your objectives.
  1. Continuous optimisation so that each euro you invest returns maximum profits.
  1. Monthly reporting, so that you can evaluate your campaigns’ monthly performance and evolution over time. This will help us make the best decisions so that you will continue growing, thanks to an optimal management of your online advertising.

How we do it at Súmate: Our work method
What makes us different?

What makes us different?

  • Dedication. We give a lot of care and attention throughout the creation and optimisation processes, applying a high level of detail in every task.
  • Personal and direct treatment. Our consultants become part of your company, establishing a warm and humane communication channel.
  • Focus on measurable results. We are always focused on achieving your goals in a way that allows you to quantify, at any time, the effect of your actions on the progress of your business.
  • Professional development. Our consultants take care to stay fresh and current in their content and skills, and are up to date on the latest developments of the sector.

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