Web analytics
Turn your data into information that grows your business
The application of web analytics techniques allows us to track all activity that is registered on our website.
what web analytics service are you interested in?
This information helps us measure the impact of our actions, understand what does and doesn’t work, what yields a high impact and what doesn’t, and make decisions to improve the user experience in order to increase sales or generate leads. Web analytics is the ideal tool to:
In fact, all online marketing specialists can take advantage of web analytics to support their work: SEO experts can measure the results of their actions; online advertising specialists can evaluate the performance of their webpages and determine which categories are the most important, which are the products most sold, etc.; and content creation and inbound marketing consultants will be able to find out about internal searches within the web and deduce which contents are most seen or which keywords are most used. The following are a few tell-tale signs that you need to integrate web analytics into your everyday work:
* you are planning to make changes to your website and, as a first step, you want to evaluate the impact of those changes At Súmate, our first step of implementing measurement systems into a website consists of two parts:
Afterwards we conduct monitoring to ensure the system’s proper functioning, by carrying out test purchases to verify the ecommerce code and by helping you interpret the dashboards and using the data extraction tool.
What can you achieve by doing web analytics?
Additionally, those tasked with managing other aspects of the brand’s online presence will also find web analytics to be a strong ally. Webmasters can check loading times or errors on their webpages, and usability technicians can analyse user behaviour, determine when customers abandon the conversion funnel, etc.
Even directors and financial managers can benefit from web analytics to increase the profitability of their actions and analyse the ROI of each business channel.Does your brand need web analytics?
How we do it at Súmate: our work method
What makes us different?
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