Web analytic consultancy | Súmate Marketing Online

Home » Services » Web Analytics

6 Benefits of doing
Web Analytics

01.

Measure the level of attainment of the objectives

You set out through your actions on the internet, using accurate and reliable parameters.

02.

Monitor traffic on your website and the characteristics of your target audience

Thus providing you with information that allows you to plan your next steps online accordingly.

03.

Improve user usability and experience

by identifying which pages or areas of your website work well and which aspects of the site need retouching.

04.

Increase the ROI (Return On Investment)

Of your online store and your business by quantifying the impact of each variable.

05.

Take advantage of web analytics

Being able to measure the results of your actions to take advantage of them in other areas: in SEO to measure the performance of the actions; in Online Advertising to know the performance of the pages and in Content SEO to know the internal searches and the most viewed content, among others.

06.

Web analytics an ally

Webmasters can check page errors or loading time, and usability technicians can analyze user behavior and managers can study ROI per channel.

Does your brand need web analytics?

The following are a few tell-tale signs that you need
to integrate web analytics into your everyday work:

You need to be in control

Both online sales and the achievement of leads through your pages.

ROI control of your website

You notice that the ROI of your website is low.

Generate a change on your website

You need to make changes to your website and, as a previous step, you have to evaluate their impact.

Improve the experience

You are interested in improving the experience of your users.

How we do it at súmate: our work method

At Súmate, our first step of implementing measurement systems into a website consists of two parts:

Technical implementation

we provide you with the JavaScript code that you will need to place into your web pages so the system is able to conduct the relevant measurements.

Functional implementation

We determine the objectives, filters and visits for each account and define the objectives, KPI (key performance indicators) and metrics, so that they may be analysed periodically.

Monitoring

Afterwards we conduct monitoring to ensure the system’s proper functioning, by carrying out test purchases to verify the ecommerce code and by helping you interpret the dashboards and using the data extraction tool.