Content Marketing

Make your target audience fall in love with your high quality content

Content marketing is a strategy based on the creation and distribution of quality content in a planned, consistent way with the ultimate goal of attracting and building a strong audience that will provide both visibility and commercial benefits. Given its promotional nature, content marketing has numerous precedents in the advertising strategies of the 20th century. However it has experienced a new surge with the onset of the digital era.

what content marketing service are you interested in?

According to a 2016 European Content Marketing Report by Hubspot and Smart Insight, in 2016, 67% of companies plan to increase their web content production, and that content marketing is viewed as the one strategy most capable of having an impact at a sales level on this year’s business results.

What can you achieve by doing content marketing?

According to experts, in the digital world, content marketing is that extra special bit necessary for your digital strategy to function soundly. With content marketing:

  • You can keep your website vibrant and alive in a state of continual growth, abound with new and attractive stories that will make users want to visit your site repeatedly.
  • You will improve your page’s organic positioning, thus increasing its chances to show up more frequently, in better positions and with more keywords as part of the search results.
  • You will nurture your social media practices and foster your publications on social networks. Your community manager will thank you for it.
  • You will offer an additional setting where those who have reached you through online advertisements can continue to interact with your brand.
  • You will project a strong image that is fully aligned with your values and objectives in the digital world.
  • You will have the opportunity to go as far as you wish, depending on the specific needs of your brand: you can work with basic content and simple actions for a limited audience, or you can opt for a complex and automated content generation and distribution strategy, taking advantage of the full potential that inbound marketing can offer.
What can you achieve by doing content marketing?
Does your brand need content marketing?

Does your brand need content marketing?

Content marketing could be exactly what you need if you find yourself in one of the following situations:

  • You want to cultivate and consolidate a positive image of your brand and become associated with a quality label as part of the services you offer.
  • You need pieces and materials that you can use as a base for developing the rest of your actions of your digital marketing plan.
  • You are looking for ways to complement and boost your SEO strategy.
  • You want to create or nurture your database of potential customers using logs of visitors that are favourably predisposed to your products or services.
  • You want to achieve a considerable and sustainable increase in sales over time.
  • You have exhausted all short-term online marketing actions and want to explore new ways to promote your company’s growth over the mid and long-term.

How we do it at Súmate: our work method

Súmate understands content marketing as a process in which different players are involved, each who are highly specialised in the tasks required in this field. The focus of our work with you is as follows:

  • Strategy planning includes: selecting target audience profiles, determining thematic areas and requirements to be covered by the content, setting goals, and creating a style guide.
  • Defining themes and scheduling: once the framework has been created, we focus on planning out the various elements such as selecting topics, the focus and formats. We then schedule the production, dividing the tasks amongst all relevant parties (writers, editors, graphic designers, coordinators, social media managers, etc.)
  • Content production: this point comprises of a series of steps, each focused on guaranteeing the highest quality of the deliverable materials such as keyword analysis, documentation, copywriting, and graphic enhancement.
  • Layout, assembly or upload to the Content Management System (CMS): according to the requirements of each content.
  • Editing and publication: includes the final revision of the content and contingency provisions at the moment of publication.
  • Continuous improvement: if we detect any inefficiencies, we will take note of them in order to avoid their repetition in future production cycles.
How we do it at Súmate: our work method
What makes us different?

What makes us different?

At Súmate, we can manage your content marketing strategy through:

  • Personalisation: Each of our clients is unique, and consequently we develop an action plan tailored exclusively to your needs, involving ourselves as if we were an actual part of your company.
  • Excellence in training: our consultants are certified in inbound marketing and have a wide experience in businesses across many sectors; at the same time, we hold regular training sessions to keep up with the fast-moving pace and evolution of the online marketing sector.
  • Transparency: the management platform will be yours and you will always have full access to it. If at some point our joint efforts cease and we no longer work together, you will still keep your history and all the tasks that have been completed up until that point.

Did we interest you?