I’ve always felt like a citizen of the world—even before I was born. My biological mother was from Cape Verde and my father from the Netherlands, so crossing borders in search of new experiences has always felt natural to me.
From founding my first business in the Netherlands at just 21—an agency providing executive drivers—to living in Chile, Belgium, the UK, Germany, France, and Portugal, each country has shaped my personal and professional journey until I settled in Spain in 1994.
My career has been rooted in the private sector, where I’ve held leadership positions such as General Manager and Promoter at Traffic4U and Manager at Galileo–Travelport España.
Súmate is my passion project—a space where I bring together decades of international experience in online marketing, advertising, travel, and tech start-ups to help multinational companies grow strategically.
When time allows, I recharge by playing a competitive padel match or diving into a good book on history.
“Success is walking from failure to failure with no loss of enthusiasm.” Winston Churchill
CEO at Súmate since 2012.