Patricia Vicente

Digital Strategy Consultant

If you’re reading this, you’re probably looking for someone who understands the language of Google but prefers to speak the language of people. And that’s exactly where I operate.

My journey in digital marketing is not new; I’ve been fortunate enough to work in this field for 12 years. It’s been a true master’s degree in digital survival and a constant reminder that SEO isn’t just about algorithms, but about understanding what truly motivates people.

If I had to define myself, I’d say I’m a curious mix: extremely organized (my lists have lists of their own), yet with a creativity that sometimes takes me to unexpected places. I’m passionate about asking “why”; curiosity is my engine and empathy my compass. I firmly believe that to sell something, you first need to know how to listen.

When I turn off the screen, my headquarters are in Salamanca, where I live with my family. They teach me every day that the best marketing strategy is built with patience and a smile. In my favorite Plaza Mayor, I find the energy to return to work with fresh ideas. I’m open, approachable, and I love connecting with people who, like me, believe that behind every click there’s a story worth telling. My secret? Never stop learning.

“Curiosity is one of the truest and most generous forms of intelligence.”
— Elena Poniatowska

Digital Strategy Consultant since 2014.

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