App Store Optimization (ASO)

Spain has 23 million active app users that download an average of 3.8 million apps daily to their mobile phones, according to the V Report on the app situation in Spain by The App Date. They also found that the average number of installed apps is 39 on a mobile phone and 33 on a tablet.

This heavy use of mobile applications gave rise to the birth of ASO (app store optimization), a technique that is dedicated to position apps within the first search results in app stores and therefore improving their visibility as well as the number of downloads. ASO is what SEO is for websites, but focused on mobile applications.

What can you achieve with ASO?

The benefits of ASO are very similar to those that are provided by SEO:

  • A better position within the search results in app stores when users look for terms related to your product or services that your app provides.
  • The increase of the number of app downloads because of better visibility as it appears in front of potentially interested users more often.
  • The growth of the app’s value or revenue depending on whether it is freemium or you need to pay for it, as a consequence of the increased visibility to potential users.

What can you achieve with ASO?
What makes Súmate’s work method different?

What makes Súmate’s work method different?

At Súmate, our SEO team is specialised in ASO positioning and they keep in mind the following points to make a difference:

  • There are different positioning requirements for each app store, similar to SEO with different search engines (Google, Bing, Yandex, Yahoo, etc.). ASO involves different actions for every app store, even if several points are very similar. For example, the requirements for Google Play may not be relevant for Apple’s App Store.
  • On-metadata and off-metadata factors, including the positioning of the app in a greater number of languages thanks to our multilingual SEO service. It has been proven that many users do not download an application if it is not localised in their language.
  • Optimisation of the landing page that places the app on your website, in order to give greater relevance to search engines and increase the app’s positioning.

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