Instagram is the ideal advertising platform for businesses whose target audience are the ‘Y’ or ‘millennial’ generation. According to a study by Iconosquare, 73% of Instagram users are between 15 and 35 years of age. Furthermore, 220 out the 300 million active accounts in existence today are on Instagram.
What can you achieve by advertising on Instagram?
Instagram is a perfect social network to connect with your target audience through advertising given that:
- Instagram users search for pleasant, light content that will amuse and inspire them. They will feel comfortable following a brand and clicking on their publications, should the brand offer them that.
- Instagram offers extremely high rates of engagement and the potential to ‘go viral’.
- Instagram offers opportunities for audience segmentation identical to those of Facebook, allowing for high efficiency in targeting campaigns with a similar costs-per-click (CPC).
- Additionally, if you choose to incorporate video content, your advertising reach will be superior to those of competitors doing advertising based solely on images.
What makes our method of work different at Súmate?
- Creation of consistent messages: We help make your Instagram advertising strategy coherent with your line of communication in a way that you can achieve your goals.
- Constant optimisation of your account: We are always vigilant, so that you can achieve the best results with the advertising budget you invest. To that end, we apply optimisation that allow us to make adjustments on the CPC, while making sure your advertising continues to appear for the people who most interest you.