Email marketing agency
Email marketing is tactic that consists of sending your advertisement messages to a specific audience via email. The audience can come from a list of clients or from an external data base, ensuring that it is a properly segmented data base of high quality.
Email marketing is very effective, given that people check their email 74 times a day on average, according to HubSpot. Furthermore, this tactic delivers a return on investment (ROI) of 38-1. Email marketing is an extremely useful tool that can help you achieve different goals within your online marketing strategy:
– Welcome emails for newly acquired contacts, in which you can explain how you work and suggest special offers. – Emails for VIP clients who reach a certain turnover level with personalised offers. – Follow-up emails following specific user behaviour. This is recommended for surfers who have visited a webpage for a particular product. We can then send them an email focused on the same product. – Reminder emails, whereby we send a follow up email if the user has not opened the first email after a predetermined period of time. Trusting Súmate with your email marketing is an excellent choice because:
It should not come as a surprise, then, that Spanish businesses invest 10% of their total marketing budget in email marketing, as highlighted by the Research on the use and perception of email marketing in Spain, conducted by Adigital.
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