Writing articles

75 % of professionals consider articles or posts that a brand publishes on their own blog to be the most effective format of content marketing within a content marketing strategy, according to the European Content marketing Report 2016 by Hubspot and Smart Insights.


This preference of blog articles is based on the following points:
* Versatility, because they are suitable for B2B as well as B2C online marketing strategies and are adequate for every business sector.
* Regularity, because they are fit into a regular publication schedule which is developed considering the topicality and seasonality criteria, among others.
* Capability to ‘go viral’, because they are very easy to share on social networks and it is very easy to join the conversation around them through the comments.
* Utility on a SEO level, because they guarantee a constant contribution of new, interesting and correctly optimised pages in order to make your website grow in a sustainable way and through that, improve the search engine indexation.


How we do it at Súmate?

We at Súmate provide a complete team of writers and specialists in content creation to deliver the best blog posts which support the established objectives of your content marketing strategy.

  • We offer you posts in different scopes, which are adapted to the characteristics of your business and your target audience.
  • We work with a variety of approaches and structures so we can offer you different posts schemes such as lists, question-answers, ‘how’ or ‘why’ typologies, interviews, documentaries, announcements, etc.
  • If you have an international business, your posts will be in good hands, thanks to our team of multilingual writers.

* We adapt to possibilities of your CMS (WordPress, Prestashop, Blogger, etc.), adjusting all elements of articles to the characteristics of your design template.

  • We are always watching SEO, by investigating and working with keywords that are most interesting to introduce them into our texts in a natural way, and by helping you to improve the internal links of your website.
  • On a visual level, we are able to provide you with the best possible look by including high-quality images or infographics in collaboration with our digital creativity service.
How we do it at Súmate?

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