PPC and online advertising

Search engine marketing (SEM), or pay per click (PPC), is a way to improve the internet visibility of a brand and/or product to a target audience by means of positioning within the paid search results, and is quicker than utilising SEO techniques.


what search engine marketing (sem) service are you interested in?

The goal is for users who are potentially interested in your products and services to be able to find you and reach your website whenever they search for related information, for example on Google, the world’s most used search engine.
Search engine marketing is a very useful tool for e-commerce, corporate websites, service websites, etc., who wish to increase quality traffic, obtain new clients, increase customer loyalty among existing clients and increase their sales.


What can you achieve with search engine marketing?

Search engine advertising campaigns are an effective method to achieve the following goals:

  • Increase web traffic to your site, thanks to high quality clicks from users who are favourably predisposed towards your business.
  • Generate qualified leads, with a high interest in what you are selling.
  • Boost your sales as you guide users to your website who are likely to make a purchase.
  • Ensure good web positioning for those searches most related to your products, since paid advertisements appear at the top of the Google search results page.
  • Increase your brand’s recognition by occupying a large portion of the search results page through SEM and SEO actions.

What can you achieve with search engine marketing?
What is different about the work method at Súmate?

What is different about the work method at Súmate?

At Súmate, the development process for search engine marketing (SEM) is simple, to make it easy for you to understand; highly comprehensive, so that nothing is left out; and custom-made to your needs so that you may achieve your goals:

  • Initial meeting with the client: Our first meeting with you is to analyse your needs, what you want to undertake and what budget you can provide.
  • Set-up: We create the account’s structure, select the most suitable keywords based on your goals and budget, then draft advertisements keeping them in mind. This way, we achieve a high level of quality while minimising the costs of advertising.
  • Account optimisation: We make relevant adjustments based on the account’s performance data, in order to make sound decisions.
  • Permanent contact with the client: We will keep you informed at all times of the progress of your campaigns and any eventuality related to them.


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